Juan Luis Mateos Hernández
Chief Executive Officer
The firm
Committed to every decision.
LivingProm is the real estate brand of CAPITEX BRAND, S.A. We select opportunities where we can add judgement and take genuine responsibility for the outcome.
We coordinate specialists.We do not outsource judgement.
Our scale allows us to remain involved in the real definition of the product, protect the architecture and make decisions quickly. Land, capital, design, construction and sales answer to the same thesis.
That way of working serves the future resident as much as the landowner or capital partner. Each party has a different interest; our discipline remains the same.
Our team
The people behind every project.
Elisa Andreeva Virfel
Marketing Director
Pedro Cerón Siles
Chief Operating Officer (COO)
Borja Pardo
Head of Business Development — Madrid
Juan Antonio Bennasar Gual
Head of Transaction Structuring
Pilar Muñoz Martín
Head of Administration
Pilar Mollar
Head of Legal
How we work
Four pillars. One direction.
Land
Planning, location and demand define the starting point. Civitas Vivendi coordinates land management and development.
Capital
Our own capital and investment partners, with agreed contributions, responsibilities, milestones and project monitoring.
Architecture
We define the homes with the architectural team and protect the design throughout. García-Ruiz and OLARQ design our Cala Llamp villas.
Delivery
We coordinate construction, sales and handover. Ana de Austria and Sant Cugat are completed projects in our portfolio.
A shared vision
Designed for living.
Structured for delivery.
The future resident is our starting point. A well-resolved home, honest materials and everyday comfort.
LivingProm brings that vision to architecture, construction and the delivery of each home, supported by a strategy connecting land, capital and execution.
A focused conversation